€90

*E-Guide . Instant digital download

Pricing for Wedding Photographers.

Strategy, structure & business sustainability.

Pricing is one of the most misunderstood parts of a photography business.

Not because it’s complicated — but because most photographers build it without structure.

This guide explores pricing beyond numbers:
how to build it, shape it, present it, and evolve it in a way that supports both your business and your life.

Inside, we share the exact principles, structures, and thought process we’ve refined throughout years of building RATTA STUDIO.

We also give you access, via a private link, to explore the structure and presentation philosophy behind our own pricing approach — including how we design, position, and present our collections.

Including a bonus chapter where we break down the logic behind our pricing, positioning, and client experience.

*Due to digital nature of our products all sales are final. Refunds, returns or exchanges will not be accepted.

This e-book is for you if:

 If you’ve ever felt that your pricing and your business are  out of sync.

If you’ve questioned whether you’re charging enough.

If raising your prices feels emotional instead of structured.

If you want your pricing to feel clearer, calmer, and more intentional.

If you want to build a photography business that feels sustainable long-term 

Table of Contents

Chapter 1. Value, Costs & Sustainable Pricing Understanding what couples are truly paying for, the real costs behind wedding photography, and why sustainable pricing matters.

Chapter 2. Income-First Pricing (Designing Your Ideal Year) How to build pricing around your desired income, workload, lifestyle, and long-term business goals.

Chapter 3. Pricing Structure & Models Building collections, defining extras, setting boundaries, and creating pricing that protects your time and energy.

Chapter 4. Pricing Psychology Anchoring, pricing perception, client decision-making, and the psychology behind how couples experience pricing.

Chapter 5. Pricing Design & Presentation How structure, typography, spacing, and presentation influence trust, positioning, and perceived value.

Chapter 6. Raising Your Prices When to raise your prices, how to do it confidently, and how pricing evolves together with your business.

Chapter 7. Custom Offers & Tailored Proposals Creating tailored proposals for destination and multi-day weddings while maintaining consistency and structure.

Chapter 8. Pricing: Positioning & Perception Luxury positioning, demand-based pricing, market perception, and building a long-term pricing framework.

Bonus Chapter. Inside Our Pricing A  look into the structure, presentation, and philosophy behind our own pricing approach at RATTA STUDIO — including access via private link.

92 pages
Instant digital download

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"Your pricing is not just a number.
It shapes your workload, your energy, your positioning, and the type of business you build."

About the Authors

Anna Roussos and Thanos Asfis are the founders of RATTA STUDIO — a luxury destination wedding photography studio known for its refined editorial aesthetic and emotionally driven storytelling.

• 30+ years of combined experience 
• featured in Vogue, Harper’s Bazaar, ELLE, Tatler & Brides
• photographed weddings across Europe, the Middle East, Asia & the Americas
•  educators and speakers for photographers worldwide
• named among the best wedding photographers in the world by multiple international platforms

We wish someone explained pricing to us this way when we first started.

Not only how to charge more — but how pricing shapes your workload, confidence, positioning, and the overall sustainability of your business.

This guide is based on years of building RATTA STUDIO — the mistakes, refinements, and systems that finally brought clarity.

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